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“WHEN THE WELL IS DRY, WE KNOW THE WORTH OF WATER.”

Benjamin Franklin

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THE MONUMENT WE HOPE YOU NEVER SEE

Most monuments commemorate the past. Finish created a monument that inspires action for the future. A monument that inspires us to protect water–our most valuable natural resource. Placed at the bottom of an at-risk lake, the H2Opeful Monument is the first monument created with the hope to never be seen.

H2OPEFUL NATION: MAPPING AMERICA’S WATER

America is in the midst of a water crisis. Right now, 40 out of 50 states are facing water shortages that leave vital bodies of water at risk2. To take action for a better future, we need to understand the reality of the present. Let’s explore the real-time conditions of key bodies of water across the nation.

PIERCE LAKE, TEXAS

Pierce Lake in Texas, home of the H2Opeful Monument, is currently experiencing extreme drought (D3) conditions. That means the loss of crops and wildlife is now a certainty, and bodies of water may dry up completely1. Water shortages in the area are now widespread, part of day-to-day life1. As recently as the summer of 2022, 62% of Texas experienced these extreme drought conditions.2

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EXTREME DROUGHT

Highly biodiverse, 50% of the Rio Grande’s fish species are found nowhere else in the world3. But current moderate drought conditions (D1) mean that its water level has fallen, pastures and wildlife will see at least some damage, and water shortages are beginning to develop1.

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MODERATE DROUGHT

Lake Mead is one of the most important reservoirs in the United States4. But in recent years, it’s experienced an unprecedented drop in water levels4. In its current severe drought (D2) conditions, the loss of entire crops is likely, and water shortages are now commonplace1.

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SEVERE DROUGHT

The Colorado River irrigates about 90% of the nation's winter vegetables5. Its current moderate drought (D1) conditions mean that the water level has fallen, crops will see at least some damage, and water shortages are beginning to develop1.

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MODERATE DROUGHT

Lake Powell is the largest water reservoir in the Southwestern United States, part of a system that serves over 40 million people6,7. Its current severe drought (D2) conditions mean that the loss of entire crops and pastures is likely, and water shortages in the area are now commonplace1.

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SEVERE DROUGHT

IT’S MORE IMPORTANT THAN EVER TO #SKIPTHERINSE

Read about our other water conservation initiatives, and learn how you can save up to 20 gallons of water every time you do the dishes when you #SkipTheRinse with Finish.